What began in 1990 as a personal consultancy brand has grown into a multi-division group spanning recruitment, sales consultancy, publishing, and AI-powered business systems. Our mission has never changed: to help companies increase sales, not just through people, but through process, psychology, and precision.
I founded Success Moves with a simple observation: most sales training was generic, misaligned, and often disconnected from real business outcomes. Companies didn’t need more theory, they needed transformation. That insight led us to pioneer diagnostic sales audits, behavioural analysis, and later, the Interview Process Day. A campaign-led team onboarding system designed to guarantee performance, not just promise it.
Over the years, we’ve expanded into publishing, helping entrepreneurs share their stories and scale their brands. We’ve built AI-integrated lead generation systems, automated workflows, and strategic content ecosystems. And we’ve launched in Dubai, where our consultancy now supports high-growth firms in real estate, finance, and beyond.
Our team combines deep operational expertise with sales psychology, engineering principles, and a relentless focus on results. Whether we’re building remote commission-based teams, designing agentic AI workflows, or publishing founder success stories, our goal is the same: to help you sell more, scale faster, and lead with clarity.
Thank you for visiting. I invite you to explore our divisions, read our client stories, and connect with us if you’re ready to take your business and/or personal career to the next level.
Warm regards,
Alex McMillan
Founder & CEO
Success Moves Group
Hi, Alex here, C.E.O. You can email or call me below. alex@successmoves.co.uk +44 (0)7525916574
